Seo>Seotips>SeoguideThe one key technique that will help you rank well in every search engine is to use the same keywords in EIGHT different places with number 1 is without a doubt and by far the most critically important .
<HTML>
<HEAD>
1<TITLE>Important descriptive words & phrases used in a brief complete sentence </TITLE>
2<META Name=”description” Content=” same relevant descriptive words plus a few more words, being descriptive and concise as to page textual content”>
3 <META Name=”keywords” Content=”same, relevant, descriptive words, plus up to twenty more, but only if they are in the page text on the single page you are working on “> (Just because as long as you are mucking around in the code, you might as well add the keyword meta tags)
</HEAD>
<BODY>
4 <H1>HEADLINE Same (using variations) relevant descriptive words as in the TITLE tag </H1>
5 The text on your page, preferably among the FIRST words in your body text should contain the variations of those same relevant descriptive words and phrases as those in the TITLE, DESCRIPTION, KEYWORDS and HEADLINE tags above, using variations in order, word root variations, tense, plurals, bolded, hyperlinked phrases – all within reason and not to extremes.
6 When you create and save this file on your hard drive and before you upload it to your server,name the file with one or two of those relevant descriptive words as the HTML File Name. Like “same-words.html” or “SameWord.htm”.
7 Use Hyperlink text with those same relevant descriptive words and link them to pages with similar file names that include those same words throughout your body text on the page
<A HREF=”http://www.SameWords.com/same-words.html”>Same or Similar Words and variations </A>
8 If have NOT already reserved a Domain Name, Choose a domain name with one or two of your most important keywords as the URL! So your web address will be http://www.SameWords.com
</BODY>
</HTML>
Tuesday, March 29, 2011
One key technique for good rank in every search engine
Monday, March 28, 2011
SEO Marketing Tactics to Improve Rank
Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases potential website inquiries, sales leads, online sales and other revenue opportunities for businesses.
With competition continually increasing for search engine results on the internet, search engine optimization has become an essential element of nearly every aspect of a company’s marketing plans. Keyword rich content needs to be included in all content generated for a website, including social media sites. Incorporating multiple SEO marketing tactics will help improve a website’s search engine page ranking and ultimately generate more qualified website traffic.
Getting More Website Traffic with Keyword Optimization
Search engines like Google, Yahoo and Bing index and rank websites based on keywords associated with relevant content. Optimization of website content with specific keywords will send a signal to search engines that the website is relevant for the designated set of keywords and help the website get more traffic from better ranked search results.
Website keyword optimization tactics that are vital to ensure more website traffic include:
* Keywords in website title (with emphasis on primary keywords)
* Keywords in website description (including primary and secondary keywords)
* Home page optimization of primary and secondary keywords
* Keywords in website meta tags with relevant primary and secondary keywords on content pages.
There are also some marketing tactics to avoid, as they may have a negative impact on search engine ranking:
* Using flash pages that cannot be crawled by search engines
* Using text in graphical format that cannot be read by search engines
* Link buying or traffic buying from non-relevant sites
* Keyword dilution by targeting too many unrelated keywords on a page
* Keyword stuffing (repetition) by using too many of the same keywords in content on a page
Social Media Key to Improved Website SEO and Traffic
As social media sites and social network interaction becomes more mainstream, search engines have begun to place more importance and relevance to social media activity as it relates to websites. Adding social media sharing icons and links to websites helps to encourage visitor interaction and sharing with a website, having a positive effect on the website’s page ranking.
Other marketing tactics such as a YouTube video marketing channel or increasing a social presence through Facebook business advertising campaigns, can dramatically increase social media buzz and improve a website’s standing on search engines. Social media is a key marketing tactic for implementing a social network PR strategy, as well as improving website SEO and page rank.
Getting More Website Traffic with Keyword Optimization
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| seo guide |
Website keyword optimization tactics that are vital to ensure more website traffic include:
* Keywords in website title (with emphasis on primary keywords)
* Keywords in website description (including primary and secondary keywords)
* Home page optimization of primary and secondary keywords
* Keywords in website meta tags with relevant primary and secondary keywords on content pages.
There are also some marketing tactics to avoid, as they may have a negative impact on search engine ranking:
* Using flash pages that cannot be crawled by search engines
* Using text in graphical format that cannot be read by search engines
* Link buying or traffic buying from non-relevant sites
* Keyword dilution by targeting too many unrelated keywords on a page
* Keyword stuffing (repetition) by using too many of the same keywords in content on a page
Social Media Key to Improved Website SEO and Traffic
As social media sites and social network interaction becomes more mainstream, search engines have begun to place more importance and relevance to social media activity as it relates to websites. Adding social media sharing icons and links to websites helps to encourage visitor interaction and sharing with a website, having a positive effect on the website’s page ranking.
Other marketing tactics such as a YouTube video marketing channel or increasing a social presence through Facebook business advertising campaigns, can dramatically increase social media buzz and improve a website’s standing on search engines. Social media is a key marketing tactic for implementing a social network PR strategy, as well as improving website SEO and page rank.
what is organic seo?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The initialism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
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| Organic Seo |
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The initialism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
What is White Hat SEO?
In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.
Is Search Engine Optimization Ethical?
Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical.
SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).
SEO itself should not normally be tied to any ethics guideline B/S. One can use SEO to push whatever ideas they like though.
Why do Search Engine Optimization Experts Use the Ethical Marketing Angle?
The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.
Is Spamming Ethical?
Unsolicited email messages are spam because they shift the marketing time and cost from the marketer to the person opening their email. Because it steals your time (a portion of your life you will never reclaim) spam email is exceptionally bogus.
Can You Spam a Search Engine?
A search engine is not a person. A search engine is a tool. When their algorithm is messed up they push the blame on some "deviant" webmasters. The real solution of course is to make a better algorithm.
Webmasters who provide the content to fill the search results do not necessarily profit adequately for providing the content which allows search engines to deliver a ton of ads. Some of these same webmasters sell text links to other high margin or profitable sites. This is of course arbitrarily wrong because search engines want to be the middle man and want to profit from as many internet ad dollars as possible.
The Facts about SEO
* Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
* The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
* No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
* Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
* Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO.
* The ethical tag is a marketing idea used by:
o people who are new to SEO and rather ignorant; or
o unoriginal marketers who are severely lacking in creativity.
* Since a search engine is a tool its not something you can spam.
 |
| seo guide |
Is Search Engine Optimization Ethical?
Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical.
SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).
SEO itself should not normally be tied to any ethics guideline B/S. One can use SEO to push whatever ideas they like though.
Why do Search Engine Optimization Experts Use the Ethical Marketing Angle?
The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.
Is Spamming Ethical?
Unsolicited email messages are spam because they shift the marketing time and cost from the marketer to the person opening their email. Because it steals your time (a portion of your life you will never reclaim) spam email is exceptionally bogus.
Can You Spam a Search Engine?
A search engine is not a person. A search engine is a tool. When their algorithm is messed up they push the blame on some "deviant" webmasters. The real solution of course is to make a better algorithm.
Webmasters who provide the content to fill the search results do not necessarily profit adequately for providing the content which allows search engines to deliver a ton of ads. Some of these same webmasters sell text links to other high margin or profitable sites. This is of course arbitrarily wrong because search engines want to be the middle man and want to profit from as many internet ad dollars as possible.
The Facts about SEO
* Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
* The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
* No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
* Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
* Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO.
* The ethical tag is a marketing idea used by:
o people who are new to SEO and rather ignorant; or
o unoriginal marketers who are severely lacking in creativity.
* Since a search engine is a tool its not something you can spam.
Friday, March 25, 2011
What Is CRM Marketing?
What Is CRM Marketing?CRM marketing is basically using customer relationship management to direct your company’s marketing techniques in the most effective direction for a higher conversion. Companies who choose to use CRM marketing carefully gather pertinent information about their customers and their needs, then analyze this information to develop CRM marketing plans that target the customer groups that are the most likely to respond. CRM marketing not only can save a business money on excessive marketing costs, that go wasted when not properly directed, but can also increase customer satisfaction with a more personalized approach to marketing and advertising. Every business with direct customer contact can benefit from CRM marketing.
CRM Marketing For Email.Those who use CRM marketing for email outreach can use their databases to make email contact with their customer database on an effective level. Follow up email programs are one CRM marketing strategy that allows you to check on customer satisfaction and current needs, while reminding the customer that you are their for their next purchase. Should your company have a large amount of business, these processes can usually be automated within the CRM marketing software, saving payroll for other, more meaningful tasks.
CRM Marketing For Direct Mail.CRM marketing for direct mail is probably the most cost-effective way to implement a direct mail marketing campaign. Using your CRM marketing database will allow you to only sent information to the customers that it will most likely affect and convert. This can save your company money over a conventional mass mailing, which the majority of which would end up in someone’s trash can or recycle bin. CRM marketing lets you choose whom to direct your marketing plans to, for the optimum results.
CRM Marketing For Telemarketers.Businesses that use telemarketing for outreach may have the most wasted time and effort over any other type of business. Within these companies, CRM marketing can make the difference between an entire wasted day of calls and a high success rate. Though cold-calling techniques are tough, any way you approach them, using the data in a CRM marketing program can help you to break the ice and approach a customer about a new product or service plan with a more personalized approach. Any company who uses telemarketing for sales would be lost without a CRM marketing strategy.
Other Uses for CRM Marketing.There are various other uses for CRM marketing and the data stored in these programs. Analyze your customer information to see where you are missing opportunities. Just a quick phone call to let an old customer know that you have missed their business can create a steady stream of repeat business. Calling customers to follow up on a recent purchase and offer accessories and add on products can also be very effective. CRM marketing solutions are only limited by the imagination of you and your marketing department. The CRM marketing software keeps the information, automates some of the processes, and even does much of the analysis for you. All you have to do is decide where CRM marketing is applicable in your business.
What Is SEM / Search Engine Marketing?
What Is SEM / Search Engine Marketing?
SEM is an umbrella term that covers two broad areas:
Gaining traffic through free SEO efforts
Gaining traffic through paid search advertising
Some people consider SEM to mean gaining traffic solely through paid ads. Our article, Does SEM = SEO + CPC Still Add Up?, explains this split in more depth. Here at Search Engine Land, we stick with the broader definition.
For those who want to learn more about either SEO or paid search, see our guides below:
What Is PPC, CPC & Paid Search Marketing
What Is SEO / Search Engine Optimization?
For more about the broader medium of search marketing, read on!
Search Marketing Advice At Search Engine Land
Here at Search Engine Land, we provide search marketing advice and information in a variety of ways:
How To: SEM is our section devoted to practical tips and tactics about search marketing in general.
Search Engine Land Columns are where we publish a number of regular columns on various aspects of search marketing, including:
Brand Aid
Conversion Science
In House
In The Trenches
Just Behave
Small Is Beautiful
Strictly Business
SEM Library Archives is an area of Search Engine Land that provides a collection of all stories we’ve written on the topic of SEM. We also have subcategories, including:
Search Marketing: Branding
Search Marketing: General
Search Marketing: Landing Pages
Search Marketing: Local Search Marketing
Search Marketing: Mobile
Search Marketing: Public Relations
Search Marketing: Search Term Research
Search Marketing: Shopping Search Marketing
SEM Tools is another area of Search Engine Land with a collection of stories we’ve written about search marketing tools. It includes these subtopics:
SEM Tools: Keyword Research
SEM Tools: Links
SEM Tools: URL Shorteners
SEM Tools: Web Analytics
SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:
SEM Industry: Acquisitions
SEM Industry: Awards
SEM Industry: Blogs & Forums
SEM Industry: Community
SEM Industry: Conferences
SEM Industry: General
SEM Industry: In House
SEM Industry: Organizations
SEM Industry: Outsourcing
SEM Industry: Pubcon
SEM Industry: Search Engine Strategies – SES
SEM Industry: Search Marketing Expo – SMX
SEM Industry: Stats
Remember, those with Search Engine Land memberships also have access to a wide-range of video content about SEM recorded at our SMX: Search Marketing Expo conferences. Our Search Marketing Now webinar site also has SEM presentations available on demand, to anyone, for free.
Search Marketing Resources
Those seeking easy-to-scan compilations of search marketing news from across the web should check out Alltop, SEOmash and Search Brains. For compilations of the best articles in search marketing in a given year, visit The Semmys. Over at Search Engine Roundtable, you’ll find a regular compilation of important discussions happening on a variety of search marketing forums.
What is Social Media Optimization? (SMO)
What is Social Media Optimization?
SMO is a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Just when everyone’s figured out SEO, in comes another buzz word acronym: Social Media Optimization, aka social media optimization. While the discipline of social media optimization is not nearly as advanced as SEO, it still holds a wealth of potential for the website owner. How can a business begin to optimize their site for social media?
Below are some tips.
What are Social Media Websites?
First, what is social media? The quintessential social media site is myspace. Myspace is completely user generated, in other words, all the content comes not from some mega corporation, but the users themselves. Other examples of social media sites are Facebook, Digg, del.icio.us, and Squidoo. Basically, a social media site creates a community of people with similar interests, and allows them
to network and communicate on any given topic.
So how can a business use social media for their advantage? Banner ads? Text ads? – Not a chance. The very reason social networking sites exist is because their users trust each other rather than advertisers. They are skeptical of traditional media, and would rather read a review from a group member than the hyperbole of a copy-writer. So can you still use social media to advertise? Absolutely, but you must go about the process much differently.
Become involved in sites like Digg and StumbleUpon. Once you've developed a recognized profile, people will pay attention to what you post. The more buzz your posts create, the more traffic and inbound links your site will receive.
Don’t try to exploit social media by shamelessly promoting your product. The most effective way to succeed in this area is become involved in a relevant community and wait for the users to embrace your product or service. This concept may seem foreign to most business owners marketing their business, however it’s absolutely essential and is the only way to succeed with social media marketing.
SMO is a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Below are some tips.
What are Social Media Websites?
First, what is social media? The quintessential social media site is myspace. Myspace is completely user generated, in other words, all the content comes not from some mega corporation, but the users themselves. Other examples of social media sites are Facebook, Digg, del.icio.us, and Squidoo. Basically, a social media site creates a community of people with similar interests, and allows them
to network and communicate on any given topic.
So how can a business use social media for their advantage? Banner ads? Text ads? – Not a chance. The very reason social networking sites exist is because their users trust each other rather than advertisers. They are skeptical of traditional media, and would rather read a review from a group member than the hyperbole of a copy-writer. So can you still use social media to advertise? Absolutely, but you must go about the process much differently.
Become involved in sites like Digg and StumbleUpon. Once you've developed a recognized profile, people will pay attention to what you post. The more buzz your posts create, the more traffic and inbound links your site will receive.
Don’t try to exploit social media by shamelessly promoting your product. The most effective way to succeed in this area is become involved in a relevant community and wait for the users to embrace your product or service. This concept may seem foreign to most business owners marketing their business, however it’s absolutely essential and is the only way to succeed with social media marketing.
Friday, March 4, 2011
Keyword Optimization-why we do this
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.
But optimizing keywords isn't something you do ONLY at the outset of a search marketing campaign. Ongoing keyword optimization is necessary to keep uncovering new keyword opportunities and to expand your reach into various keyword verticals. So keyword optimization isn't a set it and forget it process. By continuously performing keyword analysis and expanding your database of keywords, your site traffic, leads and sales will continue to grow.
Benefits Of Keyword Optimization
In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers and bloggers don't spend enough time optimizing keywords. This is ironic since optimizing keywords is the most important aspect of SEO and PPC. If you don't choose and use keywords your customers are searching for, you won't get found. That means no traffic, no sales, no money.
So to look at the big picture, you must practice search engine keyword optimization to:
Drive qualified traffic to your website: To drive searchers to your site, you must optimize for the keywords they're searching forMeasure traffic potential: Analyzing the popularity of keywords helps you gauge the size of a potential online market.Write effective content: By incorporating optimized keywords into your website content, you can connect instantly with potential customers and address their needs.
Understand user behavior: By analyzing the words that your customers use, you get an idea of their needs and how to service those needs.
Where Keyword Search Optimization Comes Into Play
Keyword optimization plays a major role in every aspect of Internet marketing from content strategy, to link building, to how you group your keywords in your AdWords ad groups, to how your site content is organized, a.k.a your information architecture.
SEO Keyword Optimization
When it comes to SEO, the success of your organic search efforts rests largely on how effective you are at discovering, researching, analyzing and selecting the right search engine keywords for your website. All other aspects of SEO rely on successful keyword optimization. What's more, optimizing keywords touches every aspect of your SEO marketing efforts.
Title Tag: Your target keywords must be included in the title tag (and front loaded). This is the most important piece of content on your website, both on and off-page.Links: Keyword optimization should be integrated into your link building strategy. Internal links, inbound links, breadcrumb links, navigational links should all have your top optimized keywords. It's also important to track and manage your link text effortsContent strategy: If you want to rank well and connect with searchers, you need to use your target keywords in your content. WordStream for SEO helps combine keyword research with content authoring (just saying...).Images: Don't forget to optimize keywords in the pictures on your website. Target keywords should be used in your image alt attribute and file names, to name a few.Meta Description: There's some debate over whether or not including target keywords in your text snippets helps rankings. But there's little doubt that having your optimized keywords here produces more clicks in searches, which is optimal.URL: Be sure to include keywords for SEO in file name slugs, like I've done with this page's URL. The page is about keyword optimization, so the slug name is /keyword-optimization.Site Structure: Keyword optimization is also critical to how you structure and organize your site content. Not only do you need to select the right keywords, but you need to group them hierarchically and order the corresponding pages on your website accordingly.
PPC Keyword Optimization
But optimized keywords aren't just for organic search marketing. There's tremendous value in optimizing your PPC keywords. To be effective with your pay-per-click campaigns, you must speak the searcher's language. The more keywords you select that your customers are searching for, the more traffic you'll drive to your website, the more consumers you'll convert to customers.
Creating a keyword list: Determining which keywords to target and bid on is the linchpin for all your PPC marketing strategies. Different keywords have different demand and traffic potential.Grouping and segmenting: Keyword optimization helps organize your keywords into tight groups that are semantically related.Improved relevancy: The key to a higher click-through rate is being relevant to the searcher's query. Higher CTR leads to better Quality Score. Optimized keywords are instrumental in being relevant.Crafting ad text: To coax searchers into clicking on your ads, you need to integrate your keywords into your PPC ad text.Landing page optimization: Once a user lands on your page, your message must match the offer. So the optimized keywords that were present in your ad text, must be present on your landing pages.
Social Media Keyword Optimization
Determining which keywords to target and how to incorporate them into your messaging is also a big factor in social media marketing. This guide to Keyword Research for Social Media is a good resource for determining which keywords your audience is using and covers everything from how to conduct keyword research for YouTube to researching keywords for Facebook.
What To Evaluate When Optimizing Keywords
When determining which keywords to choose for your optimizations efforts, there are a number of factors you should evaluate.
Keyword Popularity – The more popular a keyword is (meaning the more that people search for it), the more traffic it will drive to your website, should you rank highly for it, that is. When it comes to choosing keywords based on popularity, there are two lines of thinking.
Target the most popular keywords. This seems pretty straightforward. If you want to attract the most visitors to your website, you should optimize for the most searched for keywords. Right? But the more popular a keyword is, the harder it is to rank for.Target less competitive keywords. It may seem counterintuitive to go after keywords that aren’t as popular, but for a new website, this is often the best approach. It’s very difficult to compete with mature websites that have achieved trust and authority for the most popular keywords in competitive ranking verticals. So sites that are young typically have more success optimizing for keywords that aren’t that popular or competitive or optimizing your keywords by integrating modifiers (thematic modifiers or geo-targeted modifiers) and creating mid to long tail keywords.
Keyword Relevance – It’s critical to choose keywords to optimize for based on how relevant they are to your products or services. If your keywords are not intrinsically relevant to what you're offering on your website, the traffic the search engines feed your website will not be delivered a relevant message. Thus, they will be unable to complete the “search and reward cycle.” You see, searchers seek relevance and without it you're unlikely to convert them into customers.
Keyword Intent – To determine the value of your keywords, you need to identify the intent of the searchers. Which stage are they at in the search cycle? Are they browsing? Are they ready to buy? Or are they simply looking for solutions or pursuing information?
The intent behind keywords or more specifically "search queries" can be broken down into three categories.
Navigational: company or brand queries, domain queriesInformational: curiosity, question-oriented, solution-seeking queriesTransactional: looking to purchase queries
It's important to optimize for the high intent keywords rather than keywords of low intent. By identifying, classifying and segmenting your high intent keyword groups into separate baskets of intent and eliminating the low-value keywords, you’ll see your search relevance rise and you’ll generate more, qualified traffic.
Keyword Optimization Tools And Resources
Finally, since it's so important to choose the right keyword for blogging, Web copy and landing page creation, let's wrap this up with some of the best tools on the Web for researching, analyzing, discovering and optimizing keywords. I've also included some of my favorite articles on keyword optimization, analysis and research so you can learn more about optimizing keywords.
ONSITE SEO ANALYSIS
ONSITE SEO ANALYSIS
Onsite SEO factors are, by and large, responsible for the core relevancy measurements used by Google and other search engines for ranking. Any effective search engine optimization campaign must take into account effective on site and on page optimization techniques.
ONSITE ANALYSIS
On site search engine optimization is a necessary component of any successful search marketing campaign. While ultimately in a competitive keyword environment off-site factors will differentiate one site from another, on site optimization is the key to getting into the race from the start. Our on site analysis will cover many of the following issue areas:
Duplicate Content
Many of the most common on-site search engine optimization errors are duplicate content related. Google and other search engines are interested in providing unique results to their users. Subsequently, if your site has multiple pages with identical or similar content, it is more difficult for those pages to rank. Virante currently runs one of the most popular duplicate content detection tools in the industry - for free. Imagine what our client-only tools can do for you.
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| seo guide |
Information Architecture & Internal Linking
A key component of any on site SEO campaign is strong information architecture. The organization of your site's URL structures influence everything from keyword relevance to internal PageRank flow and long-tail rankings. As the creator of innovative concepts in this field such as Second Page Poaching, we can help identify and overcome information architecture issues facing your site.
On Page HTML Optimization
Ultimately, search engines can see nothing more than the code on your page (and every other page out there). A poorly structured, coded, and optimized page is unacceptable as more and more competitors vie for search engine rankings.
Page Download Speeds
Google has officially added site speed as a core component of their rankings algorithm. It is essential to optimize your servers, databases, images and code to meet the demands of an impatient community of internet users.
And Far More..
From unique techniques such as PageRank Recovery and tag seeding, to spider-based audits to determine server errors and sitewide problems, Virante's in-depth on site analysis will provide a clear picture of where your site is and where it needs to go.
ONSITE - IMPLEMENTATION
Unlike many SEO consulting agencies, Virante has a full team of writers, programmers, and designers who regularly assist in the implementation of search strategies. Every member of our development team has at minimum a bachelor's degree in Computer Science. Our team can help with a number of onsite techniques...
Optimized Content Creation
Coupled with keyword competitiveness data, we can create optimized content, title and meta descriptions that get the most traffic with the least effort.
URL Rewriting
Whether with Apache Mod Rewrite or ISAPI rewrite, Virante can help you implement URL rewriting to create keyword-specific, optimized URLs.
Internal Link Structure
Increasing and improving PageRank flow throughout the site is essential to improving long-tail rankings. Our customized solutions such as Second-Page Poaching and Population-Directed Internal Linking will help spread PR logically and deliberately throughout your site.
OFFSITE SEO ANALYSIS
OFFSITE SEO
In the world of search engines, it's not what you say about yourself that matters, it is what others say. Modern search engines are democracy engines, where links from one site to another count essentially as votes. Unfortunately, off site optimization can be both risky and expensive. A trustworthy navigator can help you identify what links you need and how to acquire them efficiently and effectively.
OFFSITE SEO ANALYSIS
One core competency that truly separates Virante from nearly all other SEO firms is our off site link analysis. We gather data from a myriad of link sources available and convert that data into actionable strategies via proprietary algorithms. We look at numerous factors in determining how to craft a link building campaign including...
Anchor Text Diversity
We determine percentages of PageRank, unique links, and unique linking domains originating from links with specific anchor text in order to determine link deficiencies and prevent over optimization penalties.
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| seo guide |
Domain Anchor Text Competitiveness
We look at the exact match and broad match MozRank passed from internal and external links among your competitors to determine low-hanging fruit and make accurate assessments as to the number and quality of links necessary to rank.
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| seo guide |
Historical Link Growth
Many search firms overlook this essential component to a successful campaign. Looking at where you and your competitors are today does nothing if you do not know the pace at which they are moving. By looking at historical link data, you can determine the correct pace you need to overcome them within a reasonable time and at a reasonable budget.
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| seo guide |
SEO Basics for Beginners
Step 1. Choosing The Right Keywords
Choosing the right keywords to base your site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it’s better to be a little more specific and focus on niche keywords relating to your product or service.
For example, let’s talk about www.devedit.com — DevEdit is our WYSIWYG HTML editing component that drops into browser-based applications.
The problem is, there are a LOT of WYSIWYG HTML editors, but how can we get DevEdit to appear in Google’s top 10 rankings? Well, let’s see. Trying to optimize for the keyword “HTML” alone would be a tough task, as it’s too general. There are HTML editors, HTML tutorials, HTML articles, etc.
We need to be more specific, which means:
- Targeting a more suitable market that is looking for a content editing solution
- Competing with fewer websites targeting the same keywords
- Optimizing for keywords that people actually use when performing searches
Targeting a suitable market will depend on your website, as well as the products and services you offer. Try to be specific with your keywords, and remember that people no longer use single keyword search phrases – the average search phrase contains 3-5 related words.
For example, if you’re optimizing for a web development site and you’re located in Sydney, Australia, use keywords such as “web development Sydney” or “web development services Australia”.
To find out how many websites are competing with your keywords — either intentionally or not — simply do a search on Google and note down how many results are returned. In our case, for “online html editor”, we’re competing with 9,080,000 sites. The more sites that are competing for your keywords, the harder it will be to get on the front page.
Alternatively, to get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, use the Overture search suggestion tool. It’s not exact, and doesn’t measure Google searches, but it does give a very good estimate.
The Overture search suggestion tool will also provide you with a list of similar keywords, based on the keywords you enter. This can be a great way to find other keywords to optimize your site for.
As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.
Step 2. Your URL and Title Tag
Two of the most determining factors in Google’s ranking are your domain name and title tag. For example, a domain name such as:
http://www.web-development-sydney.com will generally get ranked higher than http://www.companyname.com, assuming that they had identical keywords and page content.
http://www.web-development-sydney.com will generally get ranked higher than http://www.companyname.com, assuming that they had identical keywords and page content.
For some of us, keywords in the domain name look too unprofessional, and we’ve already registered our domain, so it’s too late to change. An alternative — and also a useful tactic — is to add your keywords into the names of your pages, such as
http://www.companyname.com/web-development-services.html
http://www.companyname.com/web-development-services.html
Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly. Trying to achieve a balance of professionalism with keyword density in the title tag however is sometimes a little more difficult.
Going back to our example of a web development company earlier, a good title tag would be:
<title>”Company name provides professional affordable web development services in Sydney Australia.”</title>
Usually, the closer to the front of your title tag the keywords are placed, the better.
Step 3. H1 Tags and Keyword Density
<h1> tags seem to have been depreciated by stylesheets these days, and are not used as often as they used to be.
The Google ranking algorithm dictates that if you’re using a <h1> tag, then the text in between this tag must be more important than the content on the rest of the page. Here’s a quick example:
<h1>Google sees this text as more important</h1>
<p>… than this text</p>
By default, H1 tags aren’t the prettiest in terms of formatting, so using a CSS style to override the default look is usually a good idea:
H1 { color: blue; font-family: Verdana; font-size: 16px }
Sprinkling keywords throughout your page content can also improve your sites keyword density. Keyword density simply means the ratio of optimized keywords to the rest of the content on your page. It is usually expressed as a percentage, and should be between 7% and 10% for each page on your site.
Don’t overdo the keyword density, however, but don’t overlook it either. A good example would be:
Before:
- Company name provides web design and site management services to our clients.
After:
- Company name provides web development services to the Sydney region in Australia
Notice how we use the keywords more efficiently the second time around?
Step 4. Links, Links and More Links
And this leads us to the toughest part of the Google SEO process — back-links. Back links are websites that link directly to your website. The general principal is the more back links you have, the higher your pages will be ranked, as your website must be good if so many other sites are linking back to it.
If you run a web development company, then adding a simple link to the bottom of each of your client’s websites, such as:
<a href=http://www.yoursite.com>Web development by Company Name</a>
… (With your clients permission of course) can help boost your back links, which will help boost your ranking position in searches.
Submitting your site to dmoz.org, Yahoo! and other directories is also an important step to increase the number of sites linking back to yours. Do remember however, that setting up back links takes time. I w
ould recommend emailing 5-10 websites each and every day to request back-links or partnership links (keeping in mind that the sites contacted should be relevant but not competitive) e.g. – If you sell chocolate, partnering with a company that sells Roses may just be a good idea. Within a couple of weeks, you should have a good 100 or so sites happily linking back to yours!
ould recommend emailing 5-10 websites each and every day to request back-links or partnership links (keeping in mind that the sites contacted should be relevant but not competitive) e.g. – If you sell chocolate, partnering with a company that sells Roses may just be a good idea. Within a couple of weeks, you should have a good 100 or so sites happily linking back to yours!
Conclusion
Google can be one tough search engine to crack. Hopefully, however, in this article we’ve provided you with enough basic tips to get started optimizing both yours and your clients website.
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