Wednesday, April 6, 2011

What is Return On Investment - ROI Mean?

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Return On Investment > SEO World GuideA performance measure used to calculate the effectiveness of an investment or to evaluate the competence of a number of different investments. To analyze ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.
The return on investment formula:
                              In the above formula "gains from investment", refers to the proceeds obtained from selling the investment of interest.  Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken.

Investopedia explains Return on Investment – ROI

Keep in mind that the calculation for return on investment and, therefore the definition, can be modified to suit the situation -it all depends on what you include as returns and costs. The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as such, there is no one "right" calculation.

For example, a marketer may compare two different products by dividing the gross profit that each product has generated by its respective marketing expenses. A financial analyst, however, may compare the same two products using an entirely different ROI calculation, perhaps by dividing the net income of an investment by the total value of all resources that have been employed to make and sell the product.

This flexibility has a downside, as ROI calculations can be easily manipulated to suit the user's purposes, and the result can be expressed in many different ways. When using this metric, make sure you understand what inputs are being used.
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What is Natural Seo?

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Natural seo  Natural Search Engine Optimization, also called Natural SEO, is used for the purpose of increasing traffic through the search engines by using several techniques and other methods that may seem complex but do not use any fake methods to increase the ranking. It is process that can be categorized into two phases: on-page optimization and off-page optimization. Websites can be optimized with Natural SEO tactics that ensure your site conforms to all the necessary criteria, thus helping it to gain a better natural search position. Anytime a website achieves a page one natural search engine listing, web traffic is significantly increased.

1. The first is a keyword effectiveness index. This is a professional analytical algorithmic keyword search. This must be done to find the most effective keywords in respect to a websites ROI.

2. The second is professional on page search engine optimization website designing. This is a must because a website cannot be found if it is not search engine friendly. Most SEO firms do not provide adequate service for this step. The reason is that the major search engines are always changing their algorithms and the SEO firms cannot or just want try to keep up. Only the very best SEO firms in the industry can compete with this step.

3. The third is professional writers to promote a website. It takes many articles and ads with much thought in regards to reader preference. This is a task where many professional SEO firms fall short because of the shear amount of writing that must take palace.

4. The fourth is in bound linking. This is needed to help readers and search engines decide the quality of a websites contribution. This is an awesome task that truly decides who sits on page one of any search engine.

Why Natural SEO?

If you are looking for long term passive flow of traffic to your website, then Natural SEO is a must. Natural SEO is often termed to be time consuming. But when you look at the results, then it seems like a very small constraint. If executed properly, it can give you a long term and sustained flow of traffic. And the best part is that it is a one time investment.

Natural SEO lets customers find your website in a natural way. A survey has revealed that most customers prefer using natural results as opposed to paid listings or sponsored listings.

I know that everybody wants their SEO placement to be on the first page of search engine results. People are willing to pay big bucks to get there. But instead of going broke paying for it, you are better off using natural SEO to get those results. Your SEO placement is determined by good natural SEO. Quality and unique content along with relevant keywords and proper back links will move you up the ranking.

While planning a website for natural SEO can take months, however it is crucial to work hard as well as try to make the website to be unique from others. Many good and successful natural listings consist of key words or phrases which are unlikely to find on the other sites. The most important technique is to arrange the words carefully and in a planned manner.

SEO experts advise online companies to carry the work of advertisements through this procedure. It saves a lot of money in comparison to pay per click advertisements. The general search engine optimization is completely based on the company’s advertising budget; however natural search engine optimization places the website in the search engines on the basis of relevancy of subject matter given by the client.
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Social Networking

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Web 2.0 and Social Networking are changeable agreement that are acclimated to call alternate environments and advice strategies activated on the Internet. Web 2.0 is a accepted appellation activated to any website that reacts to the ascribe and action of its users, such as a blog, a MySpace profile, a forum, or a Squidoo lens.

Social Networking is best authentic as the approved alternation of bodies for some accepted cause. Of advance there is absolutely annihilation fresh about Social networking, and it’s article abounding of us do every day offline, abnormally in schools or in the workplace. But as a business trend this abstraction is growing added and added accepted online. 

This is because clashing best aerial schools, colleges, or workplaces, the Internet is abounding with millions of individuals who are attractive to accommodated added Internet users and advance both business and claimed relationships.
There are abounding portals for Social networking on the web. Social networking websites are appealing abundant communities of Internet users that can ambit from baby and deeply focused portals to astronomic groups of bodies who all accept altered backgrounds and interests. 

So a Web 2.0 resource, or Social networking armpit can abide on the base of annihilation from hobbies, religion, education, business, or politics. And the abstraction abaft accepting complex in such a armpit is to accommodated fresh bodies who fit into one of two categories: 

1. Bodies who accept article you need.
2. Bodies who charge article you have. 

There’s a little added to it than this of advance but the aloft two categories basically sum up the absolute purpose of accommodating in Social networking and Web 2.0 systems. You ability be attractive for addition with the missing aspect to your about completed Cajun compound collection, or you could be analytic for fresh affairs to accompany into your claimed sales funnel. 

Whatever your goals are, the best important affair to do is aloof get involved. Join some Social websites and activate account the profiles or contour pages of added members, and alike alpha contacting the bodies who accommodated the belief of who you are attractive for. 

On a claimed level, you are abiding to get pleasure the assortment offered by Social networking sites. As I’m abiding you already apperceive the Internet allows you to acquaintance bodies from all over the world, and from abounding altered cultures; and back networking sites abide for the sole purpose of affair and communicating with fresh people, the majority of association who appointment these sites are added than blessed to accommodated and acquaint with you! 

So these portals are a abundant way to apprentice a brace of things about added cultures. And of advance back we apprentice about the way added cultures alfresco of our own think, we are able to bazaar added finer to bodies aural that cultural demographic! 

Social networking generally involves alignment specific individuals or organizations together. So you can absolutely acquisition Web 2.0 portals that are all about a specific subject, whether it’s chase agent optimization. 

But while there are a cardinal of Social networking websites that focus on accurate interests, the majority do not. In actuality the better and best accepted Social networking sites about accept an accessible membership. 

This agency that anyone can become a member, no amount what their hobbies, beliefs, or angle are. However, already you are central this online community, you can activate to actualize your own arrangement of friends; appropriately eliminating others that do not accommodated your criteria.
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How Google ranking for the website?

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Page Rank is a topic much discussed by Search Engine Optimization (SEO) Experts.
At the heart of PageRank is an arithmetical formula that seems scary to look at but is actually fairly simple to comprehend. Google calculates the PageRank of your website by including each incoming link to your site as a vote. For example, if site1.com has an outgoing link to site2.com, Google considers the link as a vote for site2.com. It’s like if you were commending a reputable business to your friend your suggestion strengthens his confidence in that business.

Inbound links are one way to increase a site’s total PageRank. The other is to add more pages. Where the links come from doesn’t matter. Google recognizes that a webmaster has no control over other sites linking into a site, and so sites are not penalized because of where the links come from.

But Google doesn’t rely on the valid count of the links coming to the site in order to analyze the PageRank. The search engine robots evaluate the page linking to your site as well. The more relevant the linking page is to the keywords entered, the higher the importance that Google gives to your page. So, keep this in mind when you are idea about getting one way links to your site, or organize reciprocal links.

When analyzing the linking page, Google takes the following steps to rank webpages:

* The PageRank of the linking page.

* Whether the linking page is on-focus or off-focus. If you have a economic website, an on focus link would be a link from another economic website. A link from a site about plants would be considered off-focus.

* The number of outgoing links on the outgoing link page. A page with 500 outgoing links will not be considered as important as a page with only 20 outgoing links.

* The quality of the incoming links directed at the website of the outgoing link.

So, the quantity and quality of links pointing back to your website are the major part of the Google algorithm to analyze the PageRank.

Google considers many factors when running out your website’s rankings in search results. If often happens that a page with PR2, for example, gets a top position than other pages that PR3 or 4. So, it’s not the PageRank of a website that Google primarily focuses on when ranking a site for a set of targeted keywords.

Google must be also looking at impressive else to rank the sites in search results. Google is known to look at these factors when position a web page:

* Number and quality of the links from other sites;

* Anchor text of the links;

* Historical factors;

It is important to get as many as possible back links from quality on-focus sites. Historical factors Google takes into account are:

* When the link is discovered.

* Whether the link changes with time.

* How quickly the page gets links from other sites.

Gaining links from other sites too fast can result in your page to be de-indexed by Google. You should make the process of links growth as natural as promising.

You should consider having a link from a web page with PR2 or above if it is:

* The link is not redirected.

* On focus with your product or service.

* There are no “nofollow” tags on the links.

* There is no javascript redirect on the link.

* There are less than 50 links on the page.

* The website’s home page has a PR4 or above.

Don’t become overly concerned about your PageRank. Focus instead on by the book building a high quality site with loads of great content that serves your visitors well. If you do this, improved PageRank will follow naturally. Don’t be blinded by the little green bar that shows your Google page rank. It’s notoriously mistaken and can often be deceiving especially for low PR sites.

Focus in its place on building more quality backlinks. In the end every quality link counts and if you are consistent you will increase Google Page Rank, get more traffic and make more money. Google repeats its PageRank calculations many times at each update, and each time the calculation is made it gets more likely to be accurate. Total accuracy can never be achieved, however, because one site’s PageRank is totally comparative to the others.

SEO Experts will focus these for good ranking.
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Tips To Get One-Way Backlinks?

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In the world of World Wide Web, back link is a well known word. Back links are incoming links to a website or web page. With some 150 million websites online, it is not easy to stay on top of all these sites. Traffic for a website comes in many different ways and the traffic from search engines is the most desired. Unless your site is a popular one like Yahoo or MSN, you have to rely on the search engines for your traffic. Not only is search engine traffic important, but it will increase your revenue by bringing the right kind of visitors to your website. That is what we call targeted traffic.

one-way-backlinks

Find out how to get back links to your website or blog using these easy methods.

Good Content

Every webmaster or blogger know this thing. Make good content is good for your website or blog. It can be a magnet for other webmaster or blogger to put your link on their page because you have great content which deserve to read by their visitors.

Blog Commenting

This has been said over and over again and some people do not believe in its value, but it is a good way to get quality back links to your site. Make sure the blog is dofollow and that you leave a helpful comment that contributes to the blog post. Do a quick search in Google for “do follow blogs” and you will have a list of quality, high page rank blogs which do not use the nofollow tags. I recommend downloading the Firefox add on Seaquake, as it allows you to see which links at blogs use the nofollow tag and which do not.

Forum Posting

Forums are the online communities where you can share the word about the topic you are interested in and you have some knowledge about. The idea is to contribute the forum, which means you should share valuable information with other participants. Also you have an option to advertise your website. At the bottom of every post you come up with, you can place links to your websites following forum rules off course. This way the more topics you post or answer you give the more back links to your website you get.

Social Bookmarking

Social bookmarking is similar to bookmarking in your browser. Wikipedia defines it as a method for internet users to store, organize, search, and manage bookmarks of web pages on the Internet. These bookmarking sites are the best way to get one way links. The idea is to get your website bookmarked. The more it is bookmarked the better it is for your website.

Article Promotion

Article promotion is still a great way to create traffic and back links to your website and for the most part is free. Just make sure your author bio box is well written and includes links to your blog. This is what gets the links to your blog as most article submission sites don’t allow direct links. If they do then link away in the article also.

Link Directories

Link directories are easiest way of getting back-links in my opinion. Make sure the directories you select to submit your site are high quality ones. Don’t forget to select a proper category for your site as choosing a proper category will ensure that the back-link is from a related keyword.

Social Networking

Social networking is now the target for many webmasters. With millions of users worldwide social networking is the best place to let the word out about your website. Go ahead open your own profile, let people know about you, your website, your expertise field and lots more.

Video Promotion

Promoting videos to sites like YouTube can drive a lot of traffic to your site. Of course you will not get backlinks directly from the videos. Most people who view your videos will want to link to your dating site. You end up getting a lot of backlinks in the process.

Press Release
A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use.


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