SMO Services
social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, such as Twitter, and video and blogging sites. SMO is similar to SEO search engine optimization in that the goal is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Usually social search and social proof go hand-in-hand with social media optimization.
Search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when information is shared or “liked”, say a blog post you’ve written, by someone on a social network, like Facebook, that information/content is of quality. Google doesn’t have to rack its brain trying to make up its own mind about whether or not your blog post is quality or not because one of its own users gave your content a thumbs up themselves. It’s more difficult to tip the scales or influence the search engines in this way, and consequently search engines, like ng, are putting more stock into social search which is why we need to make sure we’re effectively using social media optimization.
While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization.
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Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can be increased.[2] In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.
Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.
To help marketers better understand the notion of holistic SEO outside of PageRank, meta tags and link building, here are several of our most popular posts and articles on making online marketing programs both search and social media friendly:
How Does Social Media Affect Search Marketing? – This post answers key questions about social media and search engine marketing: Are they two peas in a pod, complementary or two very distinct channels? The answer lies in understanding searcher behaviors and how expectations have changed as part of the search and social networking experience.
16 Rules For Social Media Optimization Revisited - As social media has become a ubiquitous part of the online experience, it represents a new set of behaviors for consumers and marketers. The initial “rules” set forth in 2006 were revisited by Adam Singer to test their continued validity and you may be surprised at what he found.
4 Steps to Social Media SEO Success – “Simple and effective” sums up this post on incorporating SEO and Social Media: Listening, Content, Socialize and Measure. Too many companies make social media and certainly SEO more complex than it needs to be, bottlenecking progress. This 4 step approach makes social media SEO manageable, realistic and achievable.
B2B Online Marketing Trifecta: Content, Social Media & SEO – Long sales cycles and the influence of social recommendations reinforced by search visibility make a perfect integrated mix for B2B internet marketing. This post outlines how Optimized Content and Social Media participation work together to amplify online marketing results for B2B companies.
Is Your Website SEO and Social Media Friendly? – This guest post on Mashable brought to light the notion of social media features that can be added to websites to increase their attractiveness for engagement and sharing. Examples include: Fresh Content, Social Content, Interaction, Easy to Share and Syndication. Shareable websites make it easy to attract attention to great content, which results in traffic and links. More relevant links mean better visibility in search engines which means even more traffic.
5 Social Media SEO & Analytics Tools Worth Checking Out – What good is undertaking a social media and SEO effort if you can’t measure results? Here’s a selection of tools that help visualize or package social media SEO data for insight. They include: reinvigorate which offers real-time web analytics with heat maps; TwentyFeet dashboard which aggregates social stats from Twitter, Facebook, YouTube and bit.ly; SocialFlow which posts messages during your audience’s most receptive time periods, measures CTR, retweets and followers; Ontolo which is an advanced link building tool; InfluenceFinder which is another link building tool that coordinates with Majestic SEO.
11 Free Tools for Social Media Optimization - Social media sharing and interaction creates content that can be crawled by search engines. That means it can be optimized for better visibility within search, attracting new members to your social networks and blog. Here are 11 free tools that come in pretty handy for testing the waters and measuring optimized social media content.
Social media marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. The articles from Search Engine Land below give some more background on all of this:
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