Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Wednesday, April 6, 2011

What is Natural Seo?

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Natural seo  Natural Search Engine Optimization, also called Natural SEO, is used for the purpose of increasing traffic through the search engines by using several techniques and other methods that may seem complex but do not use any fake methods to increase the ranking. It is process that can be categorized into two phases: on-page optimization and off-page optimization. Websites can be optimized with Natural SEO tactics that ensure your site conforms to all the necessary criteria, thus helping it to gain a better natural search position. Anytime a website achieves a page one natural search engine listing, web traffic is significantly increased.

1. The first is a keyword effectiveness index. This is a professional analytical algorithmic keyword search. This must be done to find the most effective keywords in respect to a websites ROI.

2. The second is professional on page search engine optimization website designing. This is a must because a website cannot be found if it is not search engine friendly. Most SEO firms do not provide adequate service for this step. The reason is that the major search engines are always changing their algorithms and the SEO firms cannot or just want try to keep up. Only the very best SEO firms in the industry can compete with this step.

3. The third is professional writers to promote a website. It takes many articles and ads with much thought in regards to reader preference. This is a task where many professional SEO firms fall short because of the shear amount of writing that must take palace.

4. The fourth is in bound linking. This is needed to help readers and search engines decide the quality of a websites contribution. This is an awesome task that truly decides who sits on page one of any search engine.

Why Natural SEO?

If you are looking for long term passive flow of traffic to your website, then Natural SEO is a must. Natural SEO is often termed to be time consuming. But when you look at the results, then it seems like a very small constraint. If executed properly, it can give you a long term and sustained flow of traffic. And the best part is that it is a one time investment.

Natural SEO lets customers find your website in a natural way. A survey has revealed that most customers prefer using natural results as opposed to paid listings or sponsored listings.

I know that everybody wants their SEO placement to be on the first page of search engine results. People are willing to pay big bucks to get there. But instead of going broke paying for it, you are better off using natural SEO to get those results. Your SEO placement is determined by good natural SEO. Quality and unique content along with relevant keywords and proper back links will move you up the ranking.

While planning a website for natural SEO can take months, however it is crucial to work hard as well as try to make the website to be unique from others. Many good and successful natural listings consist of key words or phrases which are unlikely to find on the other sites. The most important technique is to arrange the words carefully and in a planned manner.

SEO experts advise online companies to carry the work of advertisements through this procedure. It saves a lot of money in comparison to pay per click advertisements. The general search engine optimization is completely based on the company’s advertising budget; however natural search engine optimization places the website in the search engines on the basis of relevancy of subject matter given by the client.
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Friday, March 4, 2011

ONSITE SEO ANALYSIS

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ONSITE SEO ANALYSIS

Onsite SEO factors are, by and large, responsible for the core relevancy measurements used by Google and other search engines for ranking. Any effective search engine optimization campaign must take into account effective on site and on page optimization techniques.

ONSITE ANALYSIS

On site search engine optimization is a necessary component of any successful search marketing campaign. While ultimately in a competitive keyword environment off-site factors will differentiate one site from another, on site optimization is the key to getting into the race from the start. Our on site analysis will cover many of the following issue areas:

Duplicate Content

Many of the most common on-site search engine optimization errors are duplicate content related. Google and other search engines are interested in providing unique results to their users. Subsequently, if your site has multiple pages with identical or similar content, it is more difficult for those pages to rank. Virante currently runs one of the most popular duplicate content detection tools in the industry - for free. Imagine what our client-only tools can do for you.
Duplicate Content Analysis
seo guide

Information Architecture & Internal Linking

A key component of any on site SEO campaign is strong information architecture. The organization of your site's URL structures influence everything from keyword relevance to internal PageRank flow and long-tail rankings. As the creator of innovative concepts in this field such as Second Page Poaching, we can help identify and overcome information architecture issues facing your site.

On Page HTML Optimization

Ultimately, search engines can see nothing more than the code on your page (and every other page out there). A poorly structured, coded, and optimized page is unacceptable as more and more competitors vie for search engine rankings.

Page Download Speeds

Google has officially added site speed as a core component of their rankings algorithm. It is essential to optimize your servers, databases, images and code to meet the demands of an impatient community of internet users.

And Far More..

From unique techniques such as PageRank Recovery and tag seeding, to spider-based audits to determine server errors and sitewide problems, Virante's in-depth on site analysis will provide a clear picture of where your site is and where it needs to go.

ONSITE - IMPLEMENTATION

Unlike many SEO consulting agencies, Virante has a full team of writers, programmers, and designers who regularly assist in the implementation of search strategies. Every member of our development team has at minimum a bachelor's degree in Computer Science. Our team can help with a number of onsite techniques...

Optimized Content Creation

Coupled with keyword competitiveness data, we can create optimized content, title and meta descriptions that get the most traffic with the least effort.

URL Rewriting

Whether with Apache Mod Rewrite or ISAPI rewrite, Virante can help you implement URL rewriting to create keyword-specific, optimized URLs.

Internal Link Structure

Increasing and improving PageRank flow throughout the site is essential to improving long-tail rankings. Our customized solutions such as Second-Page Poaching and Population-Directed Internal Linking will help spread PR logically and deliberately throughout your site.
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Friday, December 24, 2010

What is SEO?

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What is SEO?

SEO stands for “search engine optimization.” The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do well – to appear among the top listings on search engine results pages (SERPs). SERPs are web pages returned by search engines like Google or Yahoo! after a user performs a search. These pages contain links to web sites and documents that the search engine deems relevant to the word or phrase. These words or phrases are also known as “keywords.”

Using complex and proprietary algorithms, search engines consider hundreds of factors when gauging the relevance of a certain site or webpage. Search engines are constantly changing their proprietary algorithms – sometimes significantly – in an attempt to list only the most relevant results.

Major search engines vary their results by geographic region and language. For example, Google’s German page will place more emphasis on German websites. Search engines use various pieces of information; among these is language, the physical location of a website’s server, etc. Thus, the results from Google.de may differ from the results of Google.com.

SEO is “keyword centric.” A major emphasis for professionals is to figure out what words or phrases a website’s target audience is likely to use when searching for a site’s content. Using this information, they strive to have the website appear within the first page of search results. 

SEO is strongly related to search engine marketing (SEM), which focuses on delivering advertisements that are relevant to an executed search. It is critical to the success of any SEO or website marketing campaign to have specific keywords in mind from the onset of the project. 

A website’s search engine “rank” refers to its position in the search engine’s results. There are factors that influence the rank of a website on SERPs that website administrators can control; others they cannot. Controllable factors include page title tags, page content, the website’s architecture, and the ease at which a web “spider” can examine a site. 

A web spider is a website discovery program deployed by search engines that scans the Internet looking for new pages and content changes on pages it has already discovered. There is little control over what competing websites can do to increase their search engine ranking; these actions may result in the down-ranking of other sites. 

Furthermore, website administrators sometimes can influence which other websites will link to their own site and how they will do so. In this document we’ll focus on what website administrators can control to increase their website’s ranking in search engines. There are many other tactics that a website administrator has little control over (like how to get other sites – and which ones are most valuable – to link to his or her site) that are also important which are not discussed in this document.dheepan seo
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