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Since our founding in 1999, SolarWinds (NYSE: SWI) mission has been to provide products that are designed to make IT professionals jobs easier. We offer value-driven products and tools that solve a broad range of IT management challenges whether those challenges are related to networks, servers, applications, storage or virtualization.

We distinguish ourselves by refusing to accept the status quo established by most other enterprise software vendors. Face it: The vast majority of IT management tools today are difficult to use, expensive, and really do not address the realities of todays real-world IT management challenges. Sadly, IT pros have resigned themselves to accept this as just another part of the job. But we do not think enterprise software has to be as complicated as its made out to be.

At SolarWinds, we are fanatical about putting our users first in everything we do. We believe that the IT pros who use our products everyday at companies like Expedia, Petsmart, Dish Network, Marriott and virtually every civilian agency and department of the Federal government should be excited about them. We strive every day to deliver powerful functionality that is easy to use with one of the fastest and longest lasting ROIs in the market.

Our approach is to deliver unexpected simplicity and redefine the expectations IT Pros have for enterprise software.

Designation	Product Marketing Specialist
Job Description	Responsibilities * o Develop and maintain knowledge for all of the major markets & products in our portfolio, including an understanding of product strategy and positioning. o Collaborate with product marketing teams, paid search team and creative services to research and create relevant web content including copy and images. o Be responsible for high quality, optimized HTML and CSS code used in various marketing campaigns. o Be able to continuously optimize landing pages experiences based on page metrics, conversion and other relevant data points. o Continually test and modify pages to get a higher percentage of web visitors to take action. o Maintain communications between various departments and the web team through frequent updates, and constant interactions o Maintain production calendar and priorities list, reporting progress regularly to stakeholders. o Provide insight and analysis on page performance to further inform future landing pages. Qualifications * o BA/BS degree required o Knowledge of and experience of marketing fundamentals (preferably with an eCommerce company) - Google search, SEO optimization, Email Marketing, Online Advertising, o Knowledge of and experience with basic web design principles. o Experience in analyzing web/landing page metrics using tools such as Adobe Site Catalyst o Experience creating/managing content o Unbelievably HIGH attention to detail o Strong English Communications skills, both verbal and writen. Writing samples will be requested. o Up-to-date (and enjoy keeping up-to-date) on new technology and software o Thrive in a fast-paced environment and can think on your feet o Work independently and within a team o Proven history of self-direction, creativity, and ability to meet deadlines o Naturally organized
Desired Profile	Please refer to the Job description above
Experience	2 - 7 Years
Industry Type	Consumer Electronics / Appliances / Durables
Role	Product/Brand Manager
Functional Area	Marketing, Advertising, MR, PR, Media Planning
Education	UG - Any Graduate - Any Specialization PG - Any Postgraduate - Any Specialization DOCTORATE - Any Doctorate - Any Specialization, Doctorate Not Required
Location	Chennai
Keywords	Product Marketing Specialist
Contact	Rajesh Khanna
Job Posted	15 Jul
Reference	1761