Tuesday, September 3, 2013

Adwords Keyword Tool - Doing Marketing Keyword Research with Google Keyword Planner : SEO Insights Read

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Google discontinued their AdWords Keyword Tool on August 27, 2013. However, similar functionality is now available in Google’s Keyword Planner, which is part of the Google AdWords dashboard (from now on, one has to be logged into their AdWords account to access it). How is the new tool different from the good old GAKT (Google AdWords Keyword Tool )? Many Web marketers regret that it’s missing some of the old functionality, while Google says the new planner is actually more advanced – you just have to know how to use it. So, is this true? Let’s try to do SEO and PPC keyword research with the new Keyword Planner and see how it goes. What is now missing? Even though Google listed the changes that have been made on this page, I wanted to see it for myself, and here is what appears to be missing at a glance: Data breakdown by device (keyword statistics for desktops, mobile devices and tablets are now displayed together) Setting the match type for search volumes (before you could see monthly searches for broad, “exact” and [phrase] matches. Now you get them for the exact keyword) Besides, when getting keyword ideas, your initial list now cannot go over 50 keywords as opposed to the previously allowed 200 search terms. 

Google Keyword Planner:


source: http://www.business2community.com/seo/marketing-keyword-research-google-keyword-planner-part-1-seo-insights-0602849

1 comment:

  1. if you have a best seo training in chennai, keyword planner is very much useful for keyword research and for adwords.

    ReplyDelete

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