ONSITE SEO ANALYSIS

Onsite SEO factors are, by and large, responsible for the core relevancy measurements used by Google and other search engines for ranking. Any effective search engine optimization campaign must take into account effective on site and on page optimization techniques.

ONSITE ANALYSIS

On site search engine optimization is a necessary component of any successful search marketing campaign. While ultimately in a competitive keyword environment off-site factors will differentiate one site from another, on site optimization is the key to getting into the race from the start. Our on site analysis will cover many of the following issue areas:

Duplicate Content

Many of the most common on-site search engine optimization errors are duplicate content related. Google and other search engines are interested in providing unique results to their users. Subsequently, if your site has multiple pages with identical or similar content, it is more difficult for those pages to rank. Virante currently runs one of the most popular duplicate content detection tools in the industry - for free. Imagine what our client-only tools can do for you.

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Information Architecture & Internal Linking

A key component of any on site SEO campaign is strong information architecture. The organization of your site's URL structures influence everything from keyword relevance to internal PageRank flow and long-tail rankings. As the creator of innovative concepts in this field such as Second Page Poaching, we can help identify and overcome information architecture issues facing your site.

On Page HTML Optimization

Ultimately, search engines can see nothing more than the code on your page (and every other page out there). A poorly structured, coded, and optimized page is unacceptable as more and more competitors vie for search engine rankings.

Page Download Speeds

Google has officially added site speed as a core component of their rankings algorithm. It is essential to optimize your servers, databases, images and code to meet the demands of an impatient community of internet users.

And Far More..

From unique techniques such as PageRank Recovery and tag seeding, to spider-based audits to determine server errors and sitewide problems, Virante's in-depth on site analysis will provide a clear picture of where your site is and where it needs to go.

ONSITE - IMPLEMENTATION

Unlike many SEO consulting agencies, Virante has a full team of writers, programmers, and designers who regularly assist in the implementation of search strategies. Every member of our development team has at minimum a bachelor's degree in Computer Science. Our team can help with a number of onsite techniques...

Optimized Content Creation

Coupled with keyword competitiveness data, we can create optimized content, title and meta descriptions that get the most traffic with the least effort.

URL Rewriting

Whether with Apache Mod Rewrite or ISAPI rewrite, Virante can help you implement URL rewriting to create keyword-specific, optimized URLs.

Internal Link Structure

Increasing and improving PageRank flow throughout the site is essential to improving long-tail rankings. Our customized solutions such as Second-Page Poaching and Population-Directed Internal Linking will help spread PR logically and deliberately throughout your site.