Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases potential website inquiries, sales leads, online sales and other revenue opportunities for businesses.
With competition continually increasing for search engine results on the internet, search engine optimization has become an essential element of nearly every aspect of a company’s marketing plans. Keyword rich content needs to be included in all content generated for a website, including social media sites. Incorporating multiple SEO marketing tactics will help improve a website’s search engine page ranking and ultimately generate more qualified website traffic.
Getting More Website Traffic with Keyword Optimization
Search engines like Google, Yahoo and Bing index and rank websites based on keywords associated with relevant content. Optimization of website content with specific keywords will send a signal to search engines that the website is relevant for the designated set of keywords and help the website get more traffic from better ranked search results.
Website keyword optimization tactics that are vital to ensure more website traffic include:
* Keywords in website title (with emphasis on primary keywords)
* Keywords in website description (including primary and secondary keywords)
* Home page optimization of primary and secondary keywords
* Keywords in website meta tags with relevant primary and secondary keywords on content pages.
There are also some marketing tactics to avoid, as they may have a negative impact on search engine ranking:
* Using flash pages that cannot be crawled by search engines
* Using text in graphical format that cannot be read by search engines
* Link buying or traffic buying from non-relevant sites
* Keyword dilution by targeting too many unrelated keywords on a page
* Keyword stuffing (repetition) by using too many of the same keywords in content on a page
Social Media Key to Improved Website SEO and Traffic
As social media sites and social network interaction becomes more mainstream, search engines have begun to place more importance and relevance to social media activity as it relates to websites. Adding social media sharing icons and links to websites helps to encourage visitor interaction and sharing with a website, having a positive effect on the website’s page ranking.
Other marketing tactics such as a YouTube video marketing channel or increasing a social presence through Facebook business advertising campaigns, can dramatically increase social media buzz and improve a website’s standing on search engines. Social media is a key marketing tactic for implementing a social network PR strategy, as well as improving website SEO and page rank.
Getting More Website Traffic with Keyword Optimization
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| seo guide |
Website keyword optimization tactics that are vital to ensure more website traffic include:
* Keywords in website title (with emphasis on primary keywords)
* Keywords in website description (including primary and secondary keywords)
* Home page optimization of primary and secondary keywords
* Keywords in website meta tags with relevant primary and secondary keywords on content pages.
There are also some marketing tactics to avoid, as they may have a negative impact on search engine ranking:
* Using flash pages that cannot be crawled by search engines
* Using text in graphical format that cannot be read by search engines
* Link buying or traffic buying from non-relevant sites
* Keyword dilution by targeting too many unrelated keywords on a page
* Keyword stuffing (repetition) by using too many of the same keywords in content on a page
Social Media Key to Improved Website SEO and Traffic
As social media sites and social network interaction becomes more mainstream, search engines have begun to place more importance and relevance to social media activity as it relates to websites. Adding social media sharing icons and links to websites helps to encourage visitor interaction and sharing with a website, having a positive effect on the website’s page ranking.
Other marketing tactics such as a YouTube video marketing channel or increasing a social presence through Facebook business advertising campaigns, can dramatically increase social media buzz and improve a website’s standing on search engines. Social media is a key marketing tactic for implementing a social network PR strategy, as well as improving website SEO and page rank.
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