What is Social Media Optimization?
SMO is a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Just when everyone’s figured out SEO, in comes another buzz word acronym: Social Media Optimization, aka social media optimization. While the discipline of social media optimization is not nearly as advanced as SEO, it still holds a wealth of potential for the website owner. How can a business begin to optimize their site for social media?
Below are some tips.
What are Social Media Websites?
First, what is social media? The quintessential social media site is myspace. Myspace is completely user generated, in other words, all the content comes not from some mega corporation, but the users themselves. Other examples of social media sites are Facebook, Digg, del.icio.us, and Squidoo. Basically, a social media site creates a community of people with similar interests, and allows them
to network and communicate on any given topic.
So how can a business use social media for their advantage? Banner ads? Text ads? – Not a chance. The very reason social networking sites exist is because their users trust each other rather than advertisers. They are skeptical of traditional media, and would rather read a review from a group member than the hyperbole of a copy-writer. So can you still use social media to advertise? Absolutely, but you must go about the process much differently.
Become involved in sites like Digg and StumbleUpon. Once you've developed a recognized profile, people will pay attention to what you post. The more buzz your posts create, the more traffic and inbound links your site will receive.
Don’t try to exploit social media by shamelessly promoting your product. The most effective way to succeed in this area is become involved in a relevant community and wait for the users to embrace your product or service. This concept may seem foreign to most business owners marketing their business, however it’s absolutely essential and is the only way to succeed with social media marketing.
SMO is a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Below are some tips.
What are Social Media Websites?
First, what is social media? The quintessential social media site is myspace. Myspace is completely user generated, in other words, all the content comes not from some mega corporation, but the users themselves. Other examples of social media sites are Facebook, Digg, del.icio.us, and Squidoo. Basically, a social media site creates a community of people with similar interests, and allows them
to network and communicate on any given topic.
So how can a business use social media for their advantage? Banner ads? Text ads? – Not a chance. The very reason social networking sites exist is because their users trust each other rather than advertisers. They are skeptical of traditional media, and would rather read a review from a group member than the hyperbole of a copy-writer. So can you still use social media to advertise? Absolutely, but you must go about the process much differently.
Become involved in sites like Digg and StumbleUpon. Once you've developed a recognized profile, people will pay attention to what you post. The more buzz your posts create, the more traffic and inbound links your site will receive.
Don’t try to exploit social media by shamelessly promoting your product. The most effective way to succeed in this area is become involved in a relevant community and wait for the users to embrace your product or service. This concept may seem foreign to most business owners marketing their business, however it’s absolutely essential and is the only way to succeed with social media marketing.
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