OFFSITE SEO
In the world of search engines, it's not what you say about yourself that matters, it is what others say. Modern search engines are democracy engines, where links from one site to another count essentially as votes. Unfortunately, off site optimization can be both risky and expensive. A trustworthy navigator can help you identify what links you need and how to acquire them efficiently and effectively.
OFFSITE SEO ANALYSIS
One core competency that truly separates Virante from nearly all other SEO firms is our off site link analysis. We gather data from a myriad of link sources available and convert that data into actionable strategies via proprietary algorithms. We look at numerous factors in determining how to craft a link building campaign including...
Anchor Text Diversity
We determine percentages of PageRank, unique links, and unique linking domains originating from links with specific anchor text in order to determine link deficiencies and prevent over optimization penalties.
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Domain Anchor Text Competitiveness
We look at the exact match and broad match MozRank passed from internal and external links among your competitors to determine low-hanging fruit and make accurate assessments as to the number and quality of links necessary to rank.
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Historical Link Growth
Many search firms overlook this essential component to a successful campaign. Looking at where you and your competitors are today does nothing if you do not know the pace at which they are moving. By looking at historical link data, you can determine the correct pace you need to overcome them within a reasonable time and at a reasonable budget.
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