In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.
Is Search Engine Optimization Ethical?
Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical.
SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).
SEO itself should not normally be tied to any ethics guideline B/S. One can use SEO to push whatever ideas they like though.
Why do Search Engine Optimization Experts Use the Ethical Marketing Angle?
The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.
Is Spamming Ethical?
Unsolicited email messages are spam because they shift the marketing time and cost from the marketer to the person opening their email. Because it steals your time (a portion of your life you will never reclaim) spam email is exceptionally bogus.
Can You Spam a Search Engine?
A search engine is not a person. A search engine is a tool. When their algorithm is messed up they push the blame on some "deviant" webmasters. The real solution of course is to make a better algorithm.
Webmasters who provide the content to fill the search results do not necessarily profit adequately for providing the content which allows search engines to deliver a ton of ads. Some of these same webmasters sell text links to other high margin or profitable sites. This is of course arbitrarily wrong because search engines want to be the middle man and want to profit from as many internet ad dollars as possible.
The Facts about SEO
* Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
* The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
* No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
* Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
* Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO.
* The ethical tag is a marketing idea used by:
o people who are new to SEO and rather ignorant; or
o unoriginal marketers who are severely lacking in creativity.
* Since a search engine is a tool its not something you can spam.
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| seo guide |
Is Search Engine Optimization Ethical?
Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical.
SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).
SEO itself should not normally be tied to any ethics guideline B/S. One can use SEO to push whatever ideas they like though.
Why do Search Engine Optimization Experts Use the Ethical Marketing Angle?
The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.
Is Spamming Ethical?
Unsolicited email messages are spam because they shift the marketing time and cost from the marketer to the person opening their email. Because it steals your time (a portion of your life you will never reclaim) spam email is exceptionally bogus.
Can You Spam a Search Engine?
A search engine is not a person. A search engine is a tool. When their algorithm is messed up they push the blame on some "deviant" webmasters. The real solution of course is to make a better algorithm.
Webmasters who provide the content to fill the search results do not necessarily profit adequately for providing the content which allows search engines to deliver a ton of ads. Some of these same webmasters sell text links to other high margin or profitable sites. This is of course arbitrarily wrong because search engines want to be the middle man and want to profit from as many internet ad dollars as possible.
The Facts about SEO
* Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
* The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
* No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
* Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
* Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO.
* The ethical tag is a marketing idea used by:
o people who are new to SEO and rather ignorant; or
o unoriginal marketers who are severely lacking in creativity.
* Since a search engine is a tool its not something you can spam.
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